How we took Heroic from zero to $2M ARR without burning a dollar.
Here's how we took a B2C SaaS from launch day to a 5:1 LTV:CAC across three profitable channels.
Product-market fit. No acquisition channel.
Heroic had a working product and growing organic interest, but no proven paid acquisition. The unit economics had to work from day one — there was no runway for vanity testing.
Built a 5X ROAS Meta engine from day one
We restructured campaign architecture around LTV-positive cohorts, not blanket prospecting. The result: 5:1 LTV:CAC with a 2-month payback period from launch.
Launched app install as a 55% trial-to-paid channel
We built a parallel acquisition channel using app install campaigns. 55% of trial users converted to paid customers — a true 5X ROAS at scale.
Turned Twitter into a 3.5X ROAS channel most agencies write off
We tested Twitter ads when most B2C SaaS companies wouldn't touch the platform. Result: 3.5X ROAS with app install campaigns. A third profitable channel.
Want results like these for your brand?