B2C
Driving Omnichannel Velocity – The "Brand-formance" Playbook for Muddy Bites
The Challenge: Siloed Channels & Underutilized Assets
Muddy Bites possessed strong brand equity but lacked a digital strategy that bridged the gap between D2C growth and retail velocity. Their creative library was underperforming, and their paid media wasn't being measured against the metrics that actually signal market dominance: Search Intent and Direct Brand Discovery.
The Strategy: The "Omnichannel Awareness" Framework
We deployed a diverse campaign initiative designed to create a "Halo Effect" across all sales channels. Our approach was rooted in Data-Backed Decisioning:
KPI Shift (Leading Indicators): We moved beyond standard attribution. Initially, we optimized for Organic Branded Search Lift, Direct Traffic Lift, and Ad Recall. These metrics served as our "North Star" for measuring real-world awareness that fuels both Shopify and brick-and-mortar sales.
Creative Asset Engineering: We didn’t just "make ads"; we optimized the creative engine. This included:
Designing high-intent New Static Imagery and Carousels focused on flavor variety and usage occasions.
Recutting Legacy Video Assets into high-velocity, thumb-stopping creative to drive immediate Shopify conversions.
The D2C-to-Retail Bridge: We leveraged awareness-based campaigns to saturate key markets, driving a measurable increase in search volume which transitioned users from "Awareness" to "Acquisition."
The Results:
+908% Direct & +878% Organic Search Traffic: A direct result of our awareness-led strategy, proving a massive lift in brand salience.
+327% Online Store Sales: Driven by the dual-engine of high-intent search and our re-engineered creative assets.
+231% Increase in Online Orders: Validating the scalability of the new Shopify-focused creative mix.
Significant Ad Recall Lift: Establishing Muddy Bites as the "Top-of-Mind" leader in the bite-sized snack category.
First Spark Digital Critique:
The Muddy Bites play is a masterclass in Efficiency Engineering. Most brands waste 30-40% of their creative budget producing "new" content when they have a goldmine of legacy assets that just need a performance-minded recut.
By focusing on Branded Search Lift as a primary KPI, we didn't just guess that the ads were working—we saw the market responding in real-time. In 2026, if you aren't measuring the "Halo Effect" of your paid social on your organic search metrics, you are looking at your business through a keyhole. This strategy didn't just grow a Shopify store; it solidified a brand.