B2B
Pipe-Flo achieves a 300% return and gets acquired
Our team worked with an industry leading industrial B2B SaaS company to build a demand generation strategy on Google, Microsoft, and LinkedIn. We created a cohesive mix of brand awareness and conversion campaigns to generate hundreds of leads and a 3x ROI, helping them get acquired soon after.
800+ leads with a 3x return on investment using Google and LinkedIn
Within 9 months of working with Pipe-Flo, we reduced their cost per lead, increased SQLs, and ended up with an attributable ROI of 300%. We used highly targeted SEM campaigns on Google along with top-of-funnel lead generation and brand awareness building on Linkedin. Creating an paid media strategy that led to huge returns for their bottom line.
✅ 800+ leads and MQLs generated
✅ 300% return on investment with paid media
Created ads for every stage of the funnel
We build custom, strategically, designed ads at each stage of the funnel to nurture prospects into converting. We leveraged multiple channels and aligned our efforts with e-mail, organic social, and content. The result? A machine that purrrs.
✅ Developed custom and strategic full-funnel ad creative
✅ Leveraged multiple channels to nurture prospects
Using e-books to acquire new leads
We looked at Pipe-Flo’s content repertoire and helped them design e-books, often repurposed from blog posts, that are designed to educate prospects while also capturing their information (like e-mail, phone number, company position, etc) so that the sales team and automated marketing systems can do the rest.
✅ E-book design to use as gated content for top of funnel
✅ Acquired after 9 months of a successful partnership
