DTC Brand · 5-Year Client
How Komusō went from $400K to $5M — without touching their ad budget
Todd Steinberg was 30 days from cutting spend entirely. Here's what changed.
"First Spark didn't just make better ads. They changed how we think about creative. That shift is what drove the growth."
Todd Steinberg, CEO · Komusō Design
Before
$15K/month. 1.8x ROAS. Going nowhere.
Their agency kept making new ads — nothing was being learned, nothing was being systematized. Todd was ready to cut spend entirely.
The diagnosis
94% of spend on two ad concepts.
When those fatigued, everything collapsed. No system for spotting creative signals early — always reacting, never anticipating.
What we did
Installed the Creative Velocity System.
A 6-signal dashboard tracking Dud Rate, Success Rate, Revenue per Winner, Creative Half-Life, Portfolio Concentration, and Legacy Baseline. Within 90 days their winning creative rate went from 8% to 31%.
$5M
Annual revenue
4x
Blended ROAS
12.5x
Revenue growth
Shopify verified · trailing 12 months
$4,779,708 total sales
More client results
Swooped
Career / SaaS
310% revenue
in 6 months
GoNanas
Food / CPG
3.2x ROAS
from 1.4x baseline
E-Boost
Wellness DTC
CPA –44%
in 60 days
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