How we grew GoNanas, 20% YoY without depending on launches.

Here's how a banana bread brand turned event-based revenue spikes into a 60% conversion lift and 20% D2C growth.

Trapped in the launch cycle.

GoNanas' Meta strategy was built exclusively around product launches. Short-term ROI was strong, but there was no sustainable foundation for customer retention or LTV. AOV was suppressed by a lack of bundling.

The '6 Reasons' framework delivered a 60% conversion lift

We deployed a '6 Reasons' listicle advertorial to bridge social discovery and product pages with high-intent educational content. Outperformed product-focused creative 60%.

Build-Your-Own-Bundle campaigns lifted units per transaction

In D2C food, shipping is a margin killer — units-per-transaction is the most direct lever for profitability. We engineered bundle campaigns that lifted both AOV and MER.

Shifted remarketing from 'Buy Again' to 'Subscribe & Save'

We transitioned remarketing spend to focus on the predictability of recurring revenue. CPA dropped, ROAS rose, and the customer base became more predictable.