CPG Marketing Agency for Brands That Need Product Off the Shelf

Your ads platform sees clicks. Your retail buyer sees units per store per week. We run Meta ads and performance creative built for the second number, and we prove it with redemption data, not modeled guesses.

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Results for EBOOST, Willa's Oatmilk, and Copper Moon Coffee below.

Why CPG growth breaks most performance agencies

Most performance agencies were built for brands that sell on their own website. CPG brands have a harder job: the sale usually happens at a shelf the ad platform can't see, and the retailer judges you on velocity, not ROAS.

In-store sales are invisible

A shopper sees your ad, buys at Target or Kroger, and Meta never hears about it. Optimize to website conversions and the algorithm learns the wrong thing.

Velocity decides shelf space

Retailers cut SKUs that don't move. A few slow doors can put distribution at risk even when the brand is growing overall.

DTC math is thinner for CPG

Low price points and heavy products make shipping eat margin. A DTC channel can look fine on ROAS and still lose money on every order.

What a CPG marketing agency should do for you

We plan every engagement around one question: which channel turns the next ad dollar into the most profit, the shelf or the site? Then we build the system to answer it.

Paid social for retail velocity

Meta ads geo-targeted around the stores that need lift, so spend goes where the retailer is watching.

Receipt-based measurement

Redemption offers through partners like Aisle turn anonymous in-store purchases into trackable new customers.

Performance creative at volume

Concepts built with our MMV framework (Messaging, Motivators, Visuals) and tested fast, because creative is usually the real constraint.

DTC funnels and email

Landing pages, pre-sell pages and welcome flows for the products where direct sales actually make money.

CPG results we can show you

Three CPG brands, three different problems. Each one was solved by tying paid social to a number the business already trusted.

600%

Return on ad investment

EBOOST

Meta ads paired with an Aisle "get 3 free cans" offer turned anonymous retail purchases of SUPER FUEL into trackable in-store redemptions from new customers.

Read the EBOOST case study

5 stores

Performing over 2x goal

Willa's Oatmilk

Geo-targeted Meta ads around Willa's weakest Target stores, plus Aisle coupons and a pre-sell page, turned low-velocity doors into some of the brand's best.

Read the Willa's Oatmilk case study

23%

Lower acquisition cost in 30 days

Copper Moon Coffee

Consolidated Meta and Google accounts and MMV creative cut acquisition cost, then an Aisle redemption campaign returned 2.5x on first purchase.

Read the Copper Moon Coffee case study

We have also grown consumer brands including GoNanas, Muddy Bites, and Komuso. See all client results.

How we work with CPG brands

  1. Step 1

    Map the economics by channel

    We look at margin, price point and distribution to decide what paid social should do: drive retail velocity, grow DTC, or both.

  2. Step 2

    Build the offer and the creative

    Creative and offers are built for where the sale happens, whether that is a redemption at a specific store or a first order online.

  3. Step 3

    Measure what the business trusts

    Redemptions, store-level sell-through and contribution margin, not platform-reported ROAS on its own.

  4. Step 4

    Scale what moves product

    Winning concepts get budget; doors and SKUs that respond get more pressure. Everything else gets cut fast.

Is First Spark the right CPG agency for you?

A strong fit

  • You sell in retail, online, or both, and need paid social to prove it moves product.
  • Retail velocity in specific stores or regions matters to your next buyer conversation.
  • You want creative, media and measurement run as one system, not three vendors.
  • You care about contribution margin, not just a ROAS screenshot.

Probably not a fit

  • Your main need is Amazon or retail media network management on its own.
  • You need brand strategy, naming or packaging design rather than demand.
  • You want impressions and awareness without a sales number attached.
  • You are not ready to test new creative every month.

CPG Marketing Agency FAQ

What does a CPG marketing agency do?

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A CPG marketing agency helps consumer packaged goods brands grow sales through retail and direct channels. At First Spark that means paid social and search, performance creative, landing pages and email, all measured against sell-through, redemptions and contribution margin.

How do you measure in-store sales from Meta ads?

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We pair ads with receipt-based redemption offers through partners like Aisle, so a shopper who buys in store submits proof of purchase. That turns an anonymous retail sale into a trackable, new customer tied to the campaign. For EBOOST, this is how we measured a 600% return on ad investment.

What is the difference between a CPG agency and a DTC agency?

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A DTC agency optimizes for orders on your website. A CPG agency has to account for sales that happen at retail, where the ad platforms can't see them, and for velocity targets set by your retail buyers. Many CPG brands need both, which is why we plan by channel economics first.

Do you work with brands sold only in retail?

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Yes. Willa's Oatmilk and EBOOST were both retail-velocity programs: the goal was product leaving specific shelves, not online orders.

How much does a CPG marketing agency cost?

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Most agencies charge a monthly retainer plus your media spend, and the right scope depends on channels, creative volume and markets. We quote each engagement after an audit. For typical fee models, see our ecommerce marketing agency pricing guide.

Comparing partners? See our list of the best DTC performance marketing agencies and the questions to ask a marketing agency.

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Whether you're a D2C, CPG, or SaaS brand looking to grow profitable pipeline, we'll create a custom roadmap focused on real business results.